Advertisers moving from 'interruption-based ads towards helping' - Media decisions for 2010 with Jim Lecinski

Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but many advertisers’re moving away from interruption toward helping consumers to accomplish their tasks by offering commercial messages that’re useful, helpful and relevant. Jim Lecinski talks on this strategy es and about incorporating this idea into your 2010 vs. 2009 planning:

Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but many advertisers’re moving away from interruption toward helping consumers to accomplish their tasks by offering commercial messages that’re useful, helpful and relevant. Jim Lecinski talks on this strategy es and about incorporating this idea into your 2010 vs. 2009 planning: