Windows marketing lead talks '7'

Tami Reller, lead Windows marketing has one of the toughest jobs in technology, tasked with selling Windows 7 in the wake of Windows Vista. A lot has changed since Vista’s launch; the most notable change is Steven Sinofsky now runs the entire Windows division. In an interview, Reller shared her thoughts on Windows 7 launch “It's fascinating. Many of us’ve gotten […]

Tami Reller, lead Windows marketing has one of the toughest jobs in technology, tasked with selling Windows 7 in the wake of Windows Vista. A lot has changed since Vista’s launch; the most notable change is Steven Sinofsky now runs the entire Windows division. In an interview, Reller shared her thoughts on Windows 7 launch “It's fascinating. Many of us’ve gotten into habit of asking, "Hey, what's your favorite Windows 7 feature?" It's a good way to engage. The good news is, because we’ve 8 million enthusiasts, there's a good amount of people to ask. And everyone does’ve an opinion. You've got road warrior workers, which make up a good part of enthusiast crowd. For them, wireless is big. For power productivity worker, “Snap” is huge (lets user manage windows by dragging an open window to one corner. It then "snaps" to fill half the screen.).”