Campaign Insights: Measure impact of display ad campaign

Google launched a new tool “Campaign Insights” to measure the impact of display ads campaigns across the Google Content Network in the US and UK. Campaign Insights is a unique measurement tool that can give reliable data about how a campaign has raised brand awareness, or active user interest, in a particular product or service. It looks beyond […]

Google launched a new tool “Campaign Insights” to measure the impact of display ads campaigns across the Google Content Network in the US and UK. Campaign Insights is a unique measurement tool that can give reliable data about how a campaign has raised brand awareness, or active user interest, in a particular product or service. It looks beyond the traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that result from a display ad campaign. If you run wide-scale display ad campaigns on the Google Content Network and want to try Campaign Insights, you should check with your Google representative.