Microsoft, FOX One collaborate on upcoming Windows 7 television ads

Microsoft and FOX One announced a marketing collaboration to showcase the best of Windows 7. The cornerstone of effort’s exclusive Windows 7 sponsorship of an upcoming television event devoted to comedy of Seth MacFarlane, creator of "Family Guy," "American Dad" and "The Cleveland Show." The variety show featuring MacFarlane and Family Guy co-star Alex Borstein will be presented commercial free by Microsoft in style of old […]

Microsoft and FOX One announced a marketing collaboration to showcase the best of Windows 7. The cornerstone of effort’s exclusive Windows 7 sponsorship of an upcoming television event devoted to comedy of Seth MacFarlane, creator of "Family Guy," "American Dad" and "The Cleveland Show." The variety show featuring MacFarlane and Family Guy co-star Alex Borstein will be presented commercial free by Microsoft in style of old Texaco Star Theater. The program’ll go one step further, with Microsoft's ad agencies working with MacFarlane and crew to feature "unique Windows 7-branded programming that blends seamlessly with show content." "We're working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft in the release. "We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment."