Bing grew to 5.3% in paid clicks and spending share

Bing's share of spending grew to 5.3% in the third quarter, up from 4.3% in the second quarter. Bing, which boasted gains in travel, finance, auto and retail search, saw click share rise to 4.8% from 4.1%. Moreover, those gains appear to be coming at the expense of Google, which saw its share of search […]

Bing's share of spending grew to 5.3% in the third quarter, up from 4.3% in the second quarter. Bing, which boasted gains in travel, finance, auto and retail search, saw click share rise to 4.8% from 4.1%. Moreover, those gains appear to be coming at the expense of Google, which saw its share of search spending fall to 73.7% from 75.5% in the second quarter, according to Efficient Frontier. Bing's paid search momentum is muted by a few factors. Google commands about 70% of search advertising spending, making Bing's numbers relatively minor. Also, at 65% in the United States and 67.5% worldwide, Google's search market share appears as insurmountable as its search ad spending share.