Yahoo! Search advertising announced "rich ads, network distribution control & more" enhancements

Yahoo! announced several new features coming to Yahoo! search ads, that fall into four major areas: innovation, transparency and control, value, and consumer relevance:Network Distribution will let you run your ads on either Yahoo! or its partner network, and set bids separately for each channel.Yahoo! Search Marketing Desktop tool is designed to help sophisticated search advertisers create and manage […]

Yahoo! announced several new features coming to Yahoo! search ads, that fall into four major areas: innovation, transparency and control, value, and consumer relevance:

  • Network Distribution will let you run your ads on either Yahoo! or its partner network, and set bids separately for each channel.
  • Yahoo! Search Marketing Desktop tool is designed to help sophisticated search advertisers create and manage large campaigns easier and more quickly. Signup for beta.
  • you’ll see enhancements to our ad selection technology designed to improve the way ads get matched to consumer queries.
  • BOSS platform will “soon” let third-party developers syndicate Yahoo search on their sites, plus earn revenue by using BOSS.
  • Integrated Rich Ads management will let advertisers manage their rich search ads directly in the YSM console.