Yahoo!’s full page ads appear in Hindustan Times, Times of India news papers

Yahoo! with large presence in India, reaching 26 million of the 35 million online Indians (according to Comscore, August 2009), have bought a huge full front page yellow advertisement for their “It's You! Ad Campaign” in the Hindustan Times and Time of India new papers. Yahoo! has said it hopes to follow up on the ads by personalizing the Yahoo experience for each user.