Attorneys at Apple have begun a legal response against Woolworths, largest supermarket chain in Australia over a logo the electronics company says is too similar to its own iconic trademark. The Australian company has steered clear of mentioning apples in relation to its new mark, claiming the stylized 'W' was been paired with "an abstract leaf symbol" to represent fresh food. But others have noted its similarity to that particular fruit, including a trade publication that has twice compared the logo to a "peeling apple". Apple is planning to take the case to IP Australia, the federal agency that governs trademarks in the country; although Apple has yet to publicly comment on the actions, noted.