With mobile web surfing on the rise, Yahoo! have tweaked & launched Yahoo! Sponsored Search system to serve your ads to iPhones, iTouch and Android mobile phones. With this tweak, standard Sponsored Search ads (40-character header, 70-character description, the host URL—you know the drill) will appear on these mobile devices, giving your ads wider appeal and more relevancy to people on the go—potential customers searching for your offerings, whether you’re offering dry cleaning or a dry martini.