Google will soon put logos/icons for fast food chains, coffee shops, hotels and travel agents on its Google Maps site in Australia. Its rival, Telstra, is going a step further and is planning to serve up ads based on destinations people are searching for in its mapping product. Google confirmed it would begin ''the experiment'' shortly but declined to name the participating companies or to say whether company logos would be shown in response to a user's query and subsequently plotted along a route, or if they would remain live on the site permanently, smh.