Google integrated Content ID with YouTube Insight to provide all the statistics and data shared with uploaders in YouTube Insight to Content ID partners, making content management tools more useful than ever — especially for partners whose videos generate lots of views. For e.g., Sony Music can view analytics on the JK Wedding Entrance video, which, though uploaded by a third party, uses a song by Sony artist Chris Brown. In addition to rankings, you can also learn about demographics, discovery sources and other metrics for videos that you've claimed, and then compare them to your own uploads. If you're a Content ID partner, you can find this new information in the Reporting section of your CMS (Content Management System) account.