Windows Outreach team kicked off #WinWin7, a 7 weeks of Windows 7 campaign, and will be giving away prizes all based on the number 7 via Twitter account. They're aiming to get 77,777 followers by Windows 7 GA (October 22nd). Starting at 42,777 followers, they’ll give out a copy of Windows 7 to one of their lucky followers. Starting there, they’ll continue to give away a copy of Windows 7 for every 2,000 followers (so, at 44,777 then 46,777 and on and on). Also, a Twitter account is created in the voice of the cougar that has been spotted roaming the fringes of the company's Redmond campus. Sample tweet: "I EATS TEH DEVELOPERS DEVELOPERS DEVELOPERS NOMNOMNOMNOMDEVELOPERSNOMNOMNOM."