AdWords Bid Simulator takes some of the guess work out of cost per click (CPC) bidding by estimating the number of clicks or impressions you could’ve received if you used a different maximum CPC bid. The video explain how to use the data from Bid Simulator to maximize the profit from your marketing investment “how to calculate these values, how to interpret them and how to use the data to maximize the profit from your marketing investment,” or read full text here.