September 11, 2009
5:45 am | Last updated: September 11, 2009 at: 5:49 am
Yahoo! Ad Delivery Report in PPC module
Yahoo! added to their PPC reports a new “Ad Delivery Report” that let you view information about the URLs where your ads’re being displayed. You can then use this information to help inform your decisions regarding which domains to block using the "Blocked Domains" feature. ADR allows you to view: • list of domains and specific URLs where your ads were displayed • performance metrics for your campaigns in terms of impressions, clicks, cost, conversions, etc by URL (Analytics must be installed to track conversion data. Learn more about installing Analytics) • information about how certain URLs are performing, potentially enabling you to make better decisions when using the Block Domains feature
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Yahoo's Ad Delivery Report is nice but you can only block 500 domains which is too low. You hit the maximum really fast and it seems to have different networks of fraudulent domains for all types of keyword niches. So it's far from being enough. The block domain feature is only available for YSM US/CAN/IT/ES/DE/FR. It should be possible to block bad domains in ALL YSM markets. YSM scandies market send 99.9% of fake clicks and there are no way to turn bad domains off. Not fair!