Drive Business Performance: Enabling a Culture of Intelligent Execution

Microsoft employees Joey Fitts and Bruno Aziza surveyed the business-book landscape and found it lacking. There seemed to be two approaches to books designed to help people and companies improve their performance. Some detailed the seemingly magical success of companies such as GE and Toyota, but they always left readers without prescriptive guidance on how […]

Microsoft employees Joey Fitts and Bruno Aziza surveyed the business-book landscape and found it lacking. There seemed to be two approaches to books designed to help people and companies improve their performance. Some detailed the seemingly magical success of companies such as GE and Toyota, but they always left readers without prescriptive guidance on how to replicate the magic. The other approach was the polar opposite — technical treatises providing solid insights drowned in a sea of jargon. Fitts, information worker global partner lead for Microsoft, and Aziza, worldwide business intelligence business architect, decided someone needed to bridge the two. So they started writing. The result was “Drive Business Performance: Enabling a Culture of Intelligent Execution,” released in April 2008.

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