Apple fell 1% points on customer satisfaction Points, ACSI report

Apple experienced a dip in customer satisfaction rankings during the second quarter, as Windows-based PC vendors saw slight improvements. According to American Customer Satisfaction Index (ACSI) for the second quarter, customer satisfaction with Apple fell 1% from previous polls as vendors such as Gateway and HP won greater approval from their PC customers. Apple’s ranking was […]

Apple experienced a dip in customer satisfaction rankings during the second quarter, as Windows-based PC vendors saw slight improvements. According to American Customer Satisfaction Index (ACSI) for the second quarter, customer satisfaction with Apple fell 1% from previous polls as vendors such as Gateway and HP won greater approval from their PC customers. Apple’s ranking was 84, followed by Dell at 75 and then Compaq (HP), HP and Gateway (Acer) all at 74. “The small decline has done nothing to hurt the large lead Apple has enjoyed for six straight years over the Windows-based PC manufacturers,” a commentary on the ACSI findings reads. “Apple’s customer satisfaction lead is the second largest of any industry in ACSI — only Southwest Airline’s advantage over its closest rival is bigger.”