YouTube for corporate communications

Companies large and small look to YouTube as a vehicle to reach their customers, and many businesses’re viewing this as an opportunity to respond to and engage with consumers in real time. Whether buying a company, managing a crisis, or simply looking to create a more personal touch, any company can use YouTube for corporate […]

Companies large and small look to YouTube as a vehicle to reach their customers, and many businesses’re viewing this as an opportunity to respond to and engage with consumers in real time. Whether buying a company, managing a crisis, or simply looking to create a more personal touch, any company can use YouTube for corporate communications, revealed. Sometimes, YouTube can be a useful tool for corporate teams dealing with negative messages as well. When things don't go as planned for a company, YouTube gives CEOs or other spokespeople a platform to speak directly to their customers in a real and genuine way. This kind of transparency can go a long way toward mending public perceptions, and the immediacy of video can make statements feel all the more personable. For e.g. Jeff Bezos, of Amazon, uploaded a video to YouTube announcing the acquisition of Zappos.com, and to personally introduce himself to the newest members of his company.