The competition between Windows Marketplace for Mobile and Apple App Store is heating up as Microsoft’ve pulled a small punch at Apple and the controversy surrounding with apps rejection in the iPhone App Store. Microsoft has released a new video “The Race”, for Windows Mobile Race to Market Challenge - a scene appears in which a stick-figure developer walks into what’s clearly to be interpreted as an “application store” only to’ve the pretentious-looking store staff (standing infront of a shelf full of other applications) reject his shiny new application.