You're probably familiar with the concept of Quality Score and know that it plays a major role in the way Google decides when to show your ads and how to rank them. Google’ve released new “Search Ads Quality Getting Started Guide” — a resource to get you the most out of your search advertising on Google, and help you understand some of the most important concepts around quality, such as: how quality score affects your ranking and how quality score affects how much you pay. Also offers useful tips on how to improve your ad quality and addresses some of your most common questions.