At Search Engine Strategies conference in San Jose, Calif., Alessandro Catorcini, senior program manager for Bing search engine at Microsoft, said that Microsoft’s developing a software wrapper to better enable iPhone application developers to add Bing search results to their applications; The wrapper, based on Objective C, is being tested now and’s due out in a few weeks. "Right now, there is an unneeded step to climb to integrate Bing results in your iPhone app but we want to make that smooth," he said. "We want to make it as easy as link [a] library, create an object -- bam -- you're done."