Publicis buys Microsoft Razorfish for $530m

Publicis Groupe, an Ad giant confirmed an agreement to buy Microsoft's Razorfish online advertising agency for $530 million, along with a five-year strategic alliance under which Publicis will buy display and search advertising from the Redmond company at "certain minimum guaranteed aggregate purchase levels." There’re "no plans to displace any Razorfish workers in the Seattle region […]
Publicis Groupe, an Ad giant confirmed an agreement to buy Microsoft's Razorfish online advertising agency for $530 million, along with a five-year strategic alliance under which Publicis will buy display and search advertising from the Redmond company at "certain minimum guaranteed aggregate purchase levels." There’re "no plans to displace any Razorfish workers in the Seattle region or elsewhere as a result of this agreement," said Microsoft spokesman Lou Gellos in an email message. The Razorfish management team’ll remain intact, according to Publicis, and the agency’ll operate under its own name as part of VivaKi, a Publicis umbrella for Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia.