Allianz combines TV and online TV and search marketing campaign

Allianz, an insurance company has used an innovative TV and search marketing campaign to attract consumers to its online offering in Australia. Allianz compliments the TV commercial with a search marketing campaign to capture customers at point of relevance. Used in conjunction with an offline campaign, AdWords can provide real-time measurability of how that campaign […]

Allianz, an insurance company has used an innovative TV and search marketing campaign to attract consumers to its online offering in Australia. Allianz compliments the TV commercial with a search marketing campaign to capture customers at point of relevance. Used in conjunction with an offline campaign, AdWords can provide real-time measurability of how that campaign is performing. Allianz offer 10% discount for customers who buy online, and uses genuine customer testimonials.