Microsoft adCenter response to Legitscript and KnujOn's "illegal pharmacy ads" report

In response to LegitScript report, that 89.7% of Internet pharmacy advertisements on Bing were operating unlawfully. Microsoft adCenter responded that: “1. No of violations are substantially lower than said. 2. Microsoft use PharmacyChecker.com, to verify online pharmacy advertisers, which’s a competitor to LegitScript.com. 3. These rogue advertisers manipulated the PharmacyChecker.com verification process after being validated to advertise on Bing.” adCenter is taking several actions to […]

In response to LegitScript report, that 89.7% of Internet pharmacy advertisements on Bing were operating unlawfully. Microsoft adCenter responded that: “1. No of violations are substantially lower than said. 2. Microsoft use PharmacyChecker.com, to verify online pharmacy advertisers, which’s a competitor to LegitScript.com. 3. These rogue advertisers manipulated the PharmacyChecker.com verification process after being validated to advertise on Bing.” adCenter is taking several actions to mitigate this situation, including:
-All pharma-related keywords are now manually reviewed to sweep out advertisers violating policies
-Editorial team’s validating the claims in the report around “hijacking” and misuse of landing pages
-Quality and editorial teams’re reviewing processes to document how these advertisers made way into the system.