AdSense "category filtering" beta extended for English-language ads

Google extended “category filtering” beta to publishers in a number of English-speaking countries. Category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. In addition, you'll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue […]

Google extended “category filtering” beta to publishers in a number of English-speaking countries. Category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. In addition, you'll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering. To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the 'AdSense Setup' tab. Also added: -Ad impression impact to give you a better sense of how many ads you'd be filtering. -Ad impression and earnings percentages are now calculated based on impressions from the previous 30 days instead of three. -Category descriptions help you understand the types of ads that may fall into each.