The AdWords bid simulator feature shows you the potential impact of your bid on your advertising results. The feature provides increased transparency into the AdWords auction and gives you the insight to make more informed bidding decisions to meet your advertising objectives. To see data from the bid simulator, go to the 'Keywords' tab in your AdWords account. Then, click on the bid simulator icon  in the Max. CPC column next to the bid of any keyword you could like to see data for.

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