BrightRoll launching Performance Pricing models for online video advertisements. "Performance Pricing demonstrates that there’s no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we're continuing to remove inefficiencies in the video inventory buying process," said Tod Sacerdoti. They’re: Cost Per Engagement (CPE): cost per each user-initiated video engagement or start – Cost Per Completed Video (CPV): cost based on successful user-initiated video completion – Cost Per Click (CPC): cost per click on video advertisement