The video of Jill Peterson and Kevin Heinz's wedding party, that featured the entire wedding party, including bride and groom, danced down the aisle of a church to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. While watching video, pop-up links given viewers the opportunity to purchase music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by "JK Wedding Entrance Dance", said Google blog.