Google Ad Manager: Geotargeting Line Item

Google Ad Manager offers multiple targeting options for you to more precisely control your ads inventory. Additionally, you can use day and time targeting to serve particular line items during specific hours or days. You can fine-tune the audience that you reach using custom targeting. If you’ve demographic data, you can define it by passing this info to Ad Manager via simple JavaScript […]

Google Ad Manager offers multiple targeting options for you to more precisely control your ads inventory. Additionally, you can use day and time targeting to serve particular line items during specific hours or days. You can fine-tune the audience that you reach using custom targeting. If you’ve demographic data, you can define it by passing this info to Ad Manager via simple JavaScript tags. In the video, Mark Wolly demo how to add geotargeting to a line item.