Google deal with Visible World to target TV spots

Google is teaming up with Visible World Inc., New York, that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Google’ll combine the technology with its Google TV Ads, an automated auction-based system for buying TV ads by choosing which shows best fit the advertised product or […]

Google is teaming up with Visible World Inc., New York, that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Google’ll combine the technology with its Google TV Ads, an automated auction-based system for buying TV ads by choosing which shows best fit the advertised product or service. The idea of such “addressable advertising” is to send a TV ad promoting a sale on minivans to a household with children, for example, and the same basic ad with a promo for a sports sedan to a childless household.