Google is thinking of the ways of monetizing Google Voice service. In a way it knows best – through advertising. And it just might work. When we use phone, there’s actually one time, when one wouldn’t really mind listening to some short audio adverts. It’s that time between when we dial the number and the person we called answers the phone. Filled with those boring beeps or stupid ringback tones from the operator. This’s exactly the place where Google wants to insert their short audio advertisements, described in a patent app “Ringback  advertising”. And it’s thinking about setting the self serving audio advertising system in a way that is pretty similar to how Google Adwords works. Complete with auction bidding, Listen Through Ratio and quality scores.

Source:→ Unwired View