Apples' legal department tried to squelch Windows ads, said Turner Microsoft

Kevin Turner, in his speech at WPC, told about a “a call he received from the Apple’s legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in […]
Kevin Turner, in his speech at WPC, told about a “a call he received from the Apple’s legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. It involved the "Laptop Hunters" ads that Microsoft has been using to compare the price of Macs and Windows PCs. Here's what he said: “And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? “Oh, I'm looking to spend less than $1,000.” Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.”