AdWords: Google tips to optimize your summer campaigns

Google Grantees that’ve been part of AdWords in the Curriculum haven't let their campaigns fall by the wayside. Several non-profits’ve brought in Eastern Michigan University students as summer interns (following their in-class success with AdWords campaigns), and others’re using their AdWords accounts to promote summer-specific events, camps, and workshops. Here’s some tips for success with summer campaigns: –Set up […]

Google Grantees that’ve been part of AdWords in the Curriculum haven't let their campaigns fall by the wayside. Several non-profits’ve brought in Eastern Michigan University students as summer interns (following their in-class success with AdWords campaigns), and others’re using their AdWords accounts to promote summer-specific events, camps, and workshops. Here’s some tips for success with summer campaigns:

–Set up a campaign for your summer events with tailored keywords to the event.
–Write ad text with a spin on seasonality, spice it up with a nod toward "Fun in the Sun!" for an outdoor event.
–Use multiple match types to ensure that seasonal terms are tethered to the rest of the keyword