MSN chief Jorgensen discusses future of Microsoft's Web portal

Microsoft’s Erik Jorgensen overseeing MSN, one of the largest online portals at a time when Facebook, Twitter and other social networks are competing aggressively for the time and attention of internet users, discussed the company’s current strategy for MSN and plans for its future in a recent interview: “What we’ve done in the Brazil pilot project is, anytime […]
Microsoft’s Erik Jorgensen overseeing MSN, one of the largest online portals at a time when Facebook, Twitter and other social networks are competing aggressively for the time and attention of internet users, discussed the company’s current strategy for MSN and plans for its future in a recent interview: “What we’ve done in the Brazil pilot project is, anytime you come across a form of content or a video or an image that you like … with a simple drag you can share it with somebody — it brings it up in an IM window so you can have a conversation about it, you can email it, you can post it to Facebook, anything you want. It also brings in activity feeds from different social networks... What you’ll see in the fall from us is social content as a relevant form of content that people want on their home-page experience.”