Microsoft a Top Corporate Citizen, reveals 2009 CRO 100

Microsoft is at the top of a corporate citizens list put together by Penn, Schoen & Berland Associates, Burson/Marsteller and Landor. The Corporate Citizenship Study June 2009 involved the testing of consumer perception as well as that of social responsibility for no less than 69 brands. Of them, 23 are also present in the 2009 […]

Microsoft is at the top of a corporate citizens list put together by Penn, Schoen & Berland Associates, Burson/Marsteller and Landor. The Corporate Citizenship Study June 2009 involved the testing of consumer perception as well as that of social responsibility for no less than 69 brands. Of them, 23 are also present in the 2009 CRO 100 top. “Brands’ performance on consumer perception metrics is uncorrelated with actual social responsibility performance as measured by the CRO 100. Demonstrating that companies investing in CSR need to do more to communicate their commitment to consumers. Microsoft has a score of 96 in CSR Brand Index,  matched only by General Mills, but the two companies that top the study are nowhere near the no. 1 and no. 2 positions in CRO 100, with scores of 161.525 and respectively 51.085.

Source:→ Softpedia