At this point, the search engine Bing offers a full experience only to US users. For the UK for example, users continue to access a Beta version of the search engine. The same is valid for Australia, and for additional markets around the world. On July 1st, 2009, Microsoft promised that it would start bringing the search engine flavors tailored to users in Australia, Canada, China, Japan, and the UK up to US level. “The first change you’ll notice, some more UK-specific background pictures on bing.com, that relates to UK activities, holidays, events or topics of national interest. The “hotspots” will be introduced into the UK version, providing information and links related to aspects of the image. A little later in the summer we’ll see some of the categorisation introduced, paving the way for the “full blown” bing experience and beta tag removal following that by a few months,” announced.