Scott Howe indicated that Microsoft supported the principles, and applauded the evolution of both security and transparency on the Internet. Microsoft has a long-held belief that people should be in control of their personal information - through transparency and choice - and supports the advertising industry’s Self-Regulatory Principles for Online Behavioral Advertising, introduced on June 2nd, 2009 are designed to enable a new level of control over personal information online for end users. We believe protecting consumer privacy requires a combination of well crafted national legislation, self-regulation, technology solutions and consumer education.