This post explore more of the Jump List features of Windows 7 and discover how easy it is to add Tasks to your application's Jump List. User tasks are customized tasks that get their own Tasks category. As a developer, you can set the title of the displayed task, the icon on the left and, more important, and the “application” that is launched once you activate this task. You can view user’s tasks as shortcuts to the functionality our applications can provide. As you might remember, user tasks are the verbs in our vocabulary; for example, Windows Media Player provides a “Resume last playlist” task and Sticky Notes provides a “New note” task.
Full Article: Windows Blog