adCenter and Atlas Media Console receives Click Measurement Accreditation from MRC

Microsoft has become one of the first companies in the online advertising industry to achieve click measurement standards accreditation for adCenter and the Atlas Media Console from the Media Rating Council (MRC), indicating our compliance with the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the MRC’s Minimum Standards for Media Rating Research. The accreditation […]

Microsoft has become one of the first companies in the online advertising industry to achieve click measurement standards accreditation for adCenter and the Atlas Media Console from the Media Rating Council (MRC), indicating our compliance with the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the MRC’s Minimum Standards for Media Rating Research. The accreditation of adCenter and the Atlas Media Console demonstrates Microsoft’s dedication to adhering to IAB industry standard ad measurement practices. Our compliance with these standards helps to ensure that advertisers don’t get charged for invalid or fraudulent clicks. The Atlas Media Console is a suite of tools that enables agencies and advertisers to conduct all facets of digital marketing from media buys and creative assignment to campaign execution and analytics. Atlas Media Console has also attained MRC accreditation of impressions for the fourth year running.