Microsoft and VivaKi/Publicis Groupe announced strategic agreement

Microsoft and Publicis Groupe announced a broad agreement to closely cooperate on three core objectives enabled by the emergence of the digital media world. Focusing on Content, Performance and Audience, respective teams will work to bring better value and more efficacy to their clients across the range of digital media experiences. Through the Publicis owned studio […]

Microsoft and Publicis Groupe announced a broad agreement to closely cooperate on three core objectives enabled by the emergence of the digital media world. Focusing on Content, Performance and Audience, respective teams will work to bring better value and more efficacy to their clients across the range of digital media experiences. Through the Publicis owned studio PBJS, and in partnership with the VivaKi Nerve Center, Microsoft will support a PBSJ-developed Content Studio to help enable large scale, global programming opportunities. Publicis Groupe clients will have first access to the programs delivered by the Content Studio. Microsoft and Publicis Groupe will also work together to explore technologies and methodologies that will enhance engagement, performance and return on investment in the digital marketing and advertising space.