Yahoo! announced the pilot launch of “Yahoo! My Display Ads,” a self-serve display ad solution designed to help small and medium-sized businesses easily reach their target audiences on Yahoo! and its extended network of partner sites. Powered by Seattle-based AdReady, the service is designed to help a new segment of advertisers to reach Yahoo!'s 1651 million users in the U.S. with locally targeted display ads. By using a web-based, self-serve interface, advertisers can create and customize campaigns using more than 800 display templates. Additionally, advertisers can elect CPM or CPC-based pricing, catering to both branding and performance marketing goals. The new solution also helps advertisers track and manage campaign performance goals with daily reporting on key metrics, helping them optimize campaigns on the fly.
More info: Yahoo! My Display Ads