Google has developed an innovative and efficient global advertising system dubbed “AgencyLand,” built upon the Adwords targeting and DIY model, which is designed to bring a better ROI to advertisers, and for easier monetization for TV, cable, gaming and online publishers. AgencyLand currently in beta includes webinars, a searchable library with more than 200 marketing case studies and short, on-demand video segments featuring Google leaders such as Chief Economist Hal Varian. It also aggregates Google’s array of ad tools, such as a media-planning tool that connects advertisers and publishers and a website optimizer, which helps measure user behavior on web pages, reports Ad Agencies.