NBC Universal and Microsoft announced to use Microsoft’s Admira television media marketplace to more efficiently plan and sell national and local broadcast and cable television advertising inventory. NBCU will deploy Admira in two ways. For larger advertisers, Admira will enhance NBCU’s existing agency relationships by providing new planning tools for data-driven targeting and segmenting of specific audiences across its broadcast and cable television networks. For small to midsize clients, Admira will enable an automated planning, buying, posting and billing process across many of NBCU’s national broadcast and select local TV properties.

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