Microsoft is working diligently on trying to push Internet Explorer 8 to the masses; First came “Browse for the bettler,” followed by Microsoft Australia’s “Ten Grand is Buried Here,” and most recently “Get the facts,” a feature comparison chart comparing IE8 to other browsers. If you agree with “no publicity is bad publicity”, then they sure got their money’s worth. Further more, “Ten Grand is Buried Here” competition is no longer targets different browsers. Instead, users of all browsers are encouraged to participate equally, whilst still encouraging the use of Internet Explorer 8.
Gianpaolo Carraro of Microsoft Australia blogs his thoughts and experiences over the reactions to this competition from around the internet.