John West is brand leader in the United Kingdom, Holland and Ireland, and they also trade in 38 markets throughout Europe, the Middle East, Northern Africa, North and South America.  In the retail industry, customers are pivotal to success, so optimising their customer management, with technologies like Microsoft Dynamics, is incredibly important.  At the same time however, John West also decided that Virtualisation, with Hyper-V would enable them to make significant savings around Power, Cooling and so on.

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