“Be This Close” Scavenger Hunt by Microsoft and CMA

The Country Music Association (CMA) and Microsoft teamed up at the CMA Music Festival in Nashville. Using Silverlight Deep Zoom, Microsoft and partner Firefly Logic built a rich and compelling user experience for CMA showcasing 850+ images of country music artists, highlighting past festivals, fan experiences and country music performances in a fun, game-oriented format called “Be This Close.” The CMA will be promoting the Be This Close experience to radio stations around the country starting this week.