"It's not the first entry for Microsoft. They do this about once a year," said Eric Schmidt in an interview with Fox. I don't think Bing's arrival has changed what we're doing. We are about search, we're about making things enormously successful, by virtue of innovation. Bing has been well-received in its first trip around the Internet, but it obviously has an awfully long way to go before it makes a dent in Google's business. "But you earn Love. You don’t just buy it with ads. You earn it, and you earn it customer by customer, search by search , answer by answer. And we believe that today we beat our competitors because we’re so focused on comprehensiveness, speed, freshness and having the depth that people really care about."
More info: CNet