Microsoft announced that Fred Bentfeld has joined the company as general manager of its U.S. Distribution and Services Group, which encompasses Microsoft’s retail, hospitality, consumer goods and professional services verticals. With a more than 30-year track record of serving enterprise customers, Bentfeld will lead strategy, sales, partnering, marketing, technical strategists and solution specialists across the group. In this role, he will report to Vice President of U.S. Commercial Sector Industries John Fikany.

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