Digg is launching a pilot program of its own advertising platform ‘Digg Ads’; with a goal to create a better experience by giving users more control over which advertisements are displayed on Digg. Digg Ads will appear alongside stories; will look and feel similar to regular Digg content, but will be clearly marked as ‘sponsored’. The more an ad is Dugg, the less the advertiser will’ve to pay. The more an ad is buried, the more the advertiser is charged, pricing it out of the system.