Google signaled its intent to enter into e-book market, and to introduce a program, that would enable publishers to sell digital versions of their newest books direct to consumers through Google. Google would allow publishers to set a suggested list price, but that Google would ultimately set consumer prices, unlike Amazon who offers Kindle editions of most new best-sellers for $9.99, a price far lower than the typical $26 at which publishers sell new hardcovers. Google’s e-book retail program would be separate from the company’s settlement with authors and publishers over its book-scanning project.