Microsoft plans millions $ campaign for new search engine

Microsoft plans to spend $80 million to $100 million to campaign its new search engine “Bing”, an enormous marketing push that's about four times the amount $25 million that Google spent on advertising last year. The campaign, created by JWT, will consist of online, TV, radio and print. And Ad Age reports that the advertising won't […]
Microsoft plans to spend $80 million to $100 million to campaign its new search engine “Bing”, an enormous marketing push that's about four times the amount $25 million that Google spent on advertising last year. The campaign, created by JWT, will consist of online, TV, radio and print. And Ad Age reports that the advertising won't go after Google or Yahoo directly, but will discuss how the Internet search experience could be improved.